Street marketing

Forget cheesy TV ads: the classic days of Papa, Nicole and that other one are well and truly over.

No, the new marketing fad in the automotive world is what Top Gear has dubbed the 'fictional but quite funky lateral viral campaign'. OK, so maybe the name needs a little work, but there's definitely a trend a' starting.

Before Christmas, Nissan heralded the launch of its Qashqai with the Qashqai games site, showing the SUV/hatch thingy diving improbably off skate ramps and the like.

And Fiat has gone all web-friendly in the build-up to the unveiling of the new 500, too.

And now, with the new Cooper just released in the States, it's Mini's turn to get in on the act with the fantastic www.defminirecords.com.

Following hot on the heels of Mini's spoof Hammer and Coop movie preview, it features rap, country and punk-rock acts extolling the virtues of the Cooper's safety equipment. Of course, it's all completely fictitious, but brilliantly well done nonetheless, with impressively catchy tunes.
Our favourite? Spoof boy band N-CAP with 'So Many Stars'. Inspired.

source: topgear

Mini John Cooper Works R56

The new JCW kit will add 17 ps to power output of the Cooper S engine, for a total of 192 ps- Torque will go up 10 Nm, to 250 Nm, available from 1,750 to 5,000 rpm. The overboost function will make 270 Nm available for a short period, on demand, in the range from 1,750 to 4,500 rpm.

Performance date have not yet been announced, but we know that the price of the kit, which can be installed on any R56 Cooper S, will be 1,689 € in Germany. Obviously, there'll be a whole range of optional accessories, from the sport chassis to sport seats, to alloy rims, aero-kit and perforated brake discs. Full details below the fold, where you can find the official press release and other images.

Get the Racing Feeling: John the Cooper Works Tuning kit for the new MINI Cooper S.

From mid-2007, what is already the most powerful version of the compact premium model will be given an additional power boost under its bonnet. With the John Cooper Works Tuning Kit for the MINI Cooper S, the output of the 1.6 litre twin scroll turbo engine is increased to an impressive 141 kW/192 bhp, with maximum torque up to 250 Newton metres in the engine speed range between 1,750 and 5,000 rpm. With the overboost function, the torque level can even be increased temporarily to 270 Nm for powerful acceleration in the engine speed range from 1,750 to 4,500 rpm.

And the MINI brand has even more John Cooper Works components on offer for fans of the new MINI Cooper S - enough to quicken the pulse and put motor racing passion into everyday driving. These include a sports chassis, perforated brake discs for the front axle of the MINI Cooper S and 18-inch light alloy wheels. These options can be ideally combined with numerous other features from the John Cooper Works accessory range which equally enhance the car’s sporting spirit: with the aerodynamics packages in body colour, the John Cooper Works sports seats, the John Cooper Works sports steering wheel and selected equipment components made of carbon-fibre-reinforced plastic. Not only is the dynamic potential of the new MINI Cooper S increased but also its charismatic sporty appeal.

Racing expertise for more fun in everyday driving.

The John Cooper Works Tuning Kit for the MINI Cooper S includes components whose development is derived directly from expertise gained from motor racing. This most powerful version of the new MINI thus carries on a tradition which dates back to the legendary racing success of MINI and John Cooper Works in the sixties. The John Cooper Works Tuning Kit for the MINI Cooper S consists of a sports exhaust system, a sports air filter and an electronic engine management system optimised for greater power efficiency. The resulting package fires the MINI Cooper S to new performance peaks and even greater driving fun.

Perfect look for a sports vehicle.

And the sporty look of the new MINI Cooper S can be further refined with the appropriate ingredients from the John Cooper Works collection. The sports suspension not only ensures even more agile handling but also lowers the suspension by 10 millimetres. In keeping with this, John Cooper Works provides an aerodynamic body kit in body colour - consisting of a front and rear apron and side sills - as well as several versions of 18-inch light allow wheels. The “Double Spoke” design has a particularly agile look and is new for 2007. The largest wheel authorised for the new MINI (dimensions 7J x 18) has low-section tyres sized 205/40/18 with runflat properties.

The perforated brake discs are also borrowed from classic racing technology. And finally, numerous equipment components in carbon-fibre-reinforced plastic give the MINI a new visual kick. The high-tech Formula 1 material is used for John Cooper Works trim panels for the front air inlet, exterior mirrors and tailgate handle - not made exclusively for the MINI Cooper S but also available for other model variations of the new MINI generation.

The new MINI: individuality is the key focus.

A John Cooper Works roof spoiler with carbon spoiler is also available for the new MINI. John Cooper Works leaves its mark in the interior of this racy little car, too: the John Cooper sports seat (ED: not available for the US market) provides an attractive appearance and optimised lateral holding for dynamic travel. And if you want to be absolutely sure of having a good grip on the new MINI at all times, you will opt for the John Cooper Works sports steering wheel. It is optionally available with a cover in leather or Alcantara - a stylish touch of individual flair!

Alternatively, the Original MINI accessory range offers a single-section roof spoiler which can be finished in body colour. Even greater individuality is provided by additional headlamps, illuminated entry sills with free choice of lettering and a wide range of roof decor variations. In addition to the popular motives “Union Jack” and “Chequered Flag” - which are also available for the mirror covers and door handle trim elements - the roof of the MINI can also be decorated with the MINI lettering or even the markings for a helicopter landing spot (”Heliport” motif).

The Original MINI accessory programme also offers MINI fans the opportunity to increase the comfort and functionality of their vehicle. The MINI interface for integration of Apple iPod models means you have just the music selection you want as you drive. MINI-specific roof and rear carrier systems enable the safe transport of bicycles, skis, snowboards or roof boxes. The especially useful options also include high-quality textile floor mats, a rear protective cover, a luggage compartment tub and folding sun blinds. No matter whether sporty or practical: thanks to the extraordinary variety of the individualisation options available, every MINI is one thing above all else: unique.

source: eurocarblog

Mini Cooper S To Get John Cooper Works Treatment In Geneva

One of our favorite small cars is poised to get even better. Mini will show off its John Cooper Works tuning kit for the Cooper S at next week’s Geneva Motor Show.

The kit, which costs €1,690 (U.S. pricing has yet to be announced), imbues the Mini with 192-brake-horsepower and 184 pound-feet of torque. The Mini’s unique “overboost” function is retained, allowing for a temporary bump to 199 pound-feet of torque when called upon.

Naturally, the JCW bits coexist happily with the already huge range of accessories available for the Cooper S, including everything from uprated brakes to interior trim pieces, seats, and larger wheels.

Get the Racing Feeling: John the Cooper Works Tuning kit for the new MINI Cooper S.

The International Automobile Salon in Geneva (March 8th - 18th 2007) is the setting for the world premiere of the John Cooper Works Tuning Kit for the MINI Cooper S. From mid-2007, what is already the most powerful version of the compact premium model will be given an additional power boost under its bonnet. With the John Cooper Works Tuning Kit for the MINI Cooper S, the output of the 1.6 litre twin scroll turbo engine is increased to an impressive 141 kW/192 bhp, with maximum torque up to 250 Newton metres in the engine speed range between 1,750 and 5,000 rpm. With the overboost function, the torque level can even be increased temporarily to 270 Nm for powerful acceleration in the engine speed range from 1,750 to 4,500 rpm.

Mini John Cooper Works R56

And the MINI brand has even more John Cooper Works components on offer for fans of the new MINI Cooper S - enough to quicken the pulse and put motor racing passion into everyday driving. These include a sports chassis, perforated brake discs for the front axle of the MINI Cooper S and 18-inch light alloy wheels. These options can be ideally combined with numerous other features from the John Cooper Works accessory range which equally enhance the car’s sporting spirit: with the aerodynamics packages in body colour, the John Cooper Works sports seats, the John Cooper Works sports steering wheel and selected equipment components made of carbon-fibre-reinforced plastic. Not only is the dynamic potential of the new MINI Cooper S increased but also its charismatic sporty appeal.

Racing expertise for more fun in everyday driving.

The John Cooper Works Tuning Kit for the MINI Cooper S includes components whose development is derived directly from expertise gained from motor racing. This most powerful version of the new MINI thus carries on a tradition which dates back to the legendary racing success of MINI and John Cooper Works in the sixties. The John Cooper Works Tuning Kit for the MINI Cooper S consists of a sports exhaust system, a sports air filter and an electronic engine management system optimised for greater power efficiency. The resulting package fires the MINI Cooper S to new performance peaks and even greater driving fun.

Perfect look for a sports vehicle.

And the sporty look of the new MINI Cooper S can be further refined with the appropriate ingredients from the John Cooper Works collection. The sports suspension not only ensures even more agile handling but also lowers the suspension by 10 millimetres. In keeping with this, John Cooper Works provides an aerodynamic body kit in body colour - consisting of a front and rear apron and side sills - as well as several versions of 18-inch light allow wheels. The “Double Spoke” design has a particularly agile look and is new for 2007. The largest wheel authorised for the new MINI (dimensions 7J x 18) has low-section tyres sized 205/40/18 with runflat properties.

The perforated brake discs are also borrowed from classic racing technology. And finally, numerous equipment components in carbon-fibre-reinforced plastic give the MINI a new visual kick. The high-tech Formula 1 material is used for John Cooper Works trim panels for the front air inlet, exterior mirrors and tailgate handle - not made exclusively for the MINI Cooper S but also available for other model variations of the new MINI generation.

The new MINI: individuality is the key focus.

A John Cooper Works roof spoiler with carbon spoiler is also available for the new MINI. John Cooper Works leaves its mark in the interior of this racy little car, too: the John Cooper sports seat (ED: not available for the US market) provides an attractive appearance and optimised lateral holding for dynamic travel. And if you want to be absolutely sure of having a good grip on the new MINI at all times, you will opt for the John Cooper Works sports steering wheel. It is optionally available with a cover in leather or Alcantara - a stylish touch of individual flair!

Alternatively, the Original MINI accessory range offers a single-section roof spoiler which can be finished in body colour. Even greater individuality is provided by additional headlamps, illuminated entry sills with free choice of lettering and a wide range of roof decor variations. In addition to the popular motives “Union Jack” and “Chequered Flag” - which are also available for the mirror covers and door handle trim elements - the roof of the MINI can also be decorated with the MINI lettering or even the markings for a helicopter landing spot (”Heliport” motif).

The Original MINI accessory programme also offers MINI fans the opportunity to increase the comfort and functionality of their vehicle. The MINI interface for integration of Apple iPod models means you have just the music selection you want as you drive. MINI-specific roof and rear carrier systems enable the safe transport of bicycles, skis, snowboards or roof boxes. The especially useful options also include high-quality textile floor mats, a rear protective cover, a luggage compartment tub and folding sun blinds. No matter whether sporty or practical: thanks to the extraordinary variety of the individualisation options available, every MINI is one thing above all else: unique.

windingriad.com

See also:
New MINI One and MINI Cooper D To Be Unveiled at Geneva Motor Show - VIDEO ENHANCED

2007 Airborne Mini

Iacono Designs has joined forces with Autocraft of Torrance to develop a very special high-performance version of the Mini Cooper. A total of 100 cars will be built as a signature IACONO series. The Airborne Mini Cooper debuted at the 2006 SEMA show in Las Vegas NV.


The numerous performance enhancements include new cams and cylinder head from Cosworth, header from Blue Flame, and cat-back exhaust from Borla. The 440cc injectors, as well as the Direct Flow intercooler, catch can and blower overdrive pulleys are from M7.

The Wide Body Kit that gives the car its distinctive stance is from Iacono Designs.

New MINI One and MINI Cooper D To Be Unveiled at Geneva Motor Show - VIDEO ENHANCED

Brand new MINI range boosted by introduction of the frugal, but fun MINI One and first ever MINI Cooper D

LONDON - January 18, 2007: The new MINI hatch line-up will soon be complete, when the new MINI One and MINI Cooper D models are unveiled to the public at the International Geneva Motor Show on 8 March 2007. The entry-level One features a perky 95hp 1.4-litre petrol engine, while the Cooper D boasts performance and fuel efficiency from an all-new 1.6-litre 110hp turbodiesel powerplant.

A Cooper-badged MINI diesel hints at the sporty nature of the new model. MINI fans will be equally excited at the prospect of the Cooper D promising to be the most fuel-efficient and cleanest MINI ever built. In comparison to the outgoing MINI One D’s combined fuel consumption of 58.9mpg, the Cooper D is capable of 64.2mpg. A CO2 figure of just 118 g/km puts the car in tax band B.

MINI One also benefits from a significant improvement in both fuel consumption and emissions over the outgoing model. 49.6mpg is achievable from the One’s new 1.4-litre unit, compared to 41.5mpg from its predecessor. CO2 emissions are now 138g/km, against 164g/km produced by the previous model.

The MINI One will cost £11,595 on the road, and the MINI Cooper D will be £14,190 (the equivilent of $22,847 and $27,960, respectively). Both models will be on sale from April 2007.

Both models feature the new body shape already seen on the recently launched MINI Cooper and Cooper S models. Interior quality enhancements and unique design features remain key characteristics of the One and Cooper D. However, several individual highlights set the cars apart.

MINI One: Technology highlights

MINI One

The 1.4-litre four-cylinder engine in the MINI One is derived from the 1.6-litre unit that features in the current Cooper model. Smooth power delivery and maximum efficiency are achieved using fully variable valve control, through a system based on BMW Group’s unique VALVETRONIC technology.

Maximum output of 95hp at 6,000rpm is produced by the compact engine, which is constructed from lightweight aluminium. The 5hp power increase on its predecessor leads to a peak torque figure of 140Nm at 4,000rpm.

The innovative powertrain is key to the MINI One’s ability to ensure a grin-inducing driving experience, yet offers the driver outstanding fuel economy and low emissions. A 0-62mph time of 10.9 seconds and top speed of 115mph are complemented by an average fuel consumption figure of 49.6mpg – an efficiency increase of 15 per cent compared to the outgoing model.

MINI Cooper D: Technology highlights

MINI Cooper D

The MINI Cooper D’s brand new turbocharged diesel engine develops 110hp at 4,000rpm. Under normal conditions peak torque of 240Nm is achieved between 1,750 and 2,000rpm. Deploying the engine’s Overboost function gives the Cooper D an additional 20Nm of torque, meaning the driver will experience 260Nm at 2,000rpm. MINI enthusiasts will recognise this torque figure is identical to that produced by the new MINI Cooper S.

The turbocharger system features variable turbine geometry, ensuring optimum smoothness, efficiency and response even at low engine speeds.

Second-generation common rail diesel technology operating at a maximum pressure of 1,600 bar is key to the new diesel engine’s combustion process. Additionally, refinement is achieved using a precise multiple-injection process for each operating cycle. The combustion chambers have been optimised in their shape and dimensions to prevent unwanted turbulence and maintain a smooth and consistent combustion process at all times.

A diesel particulate filter almost eliminates diesel exhaust emissions and helps to make the MINI diesel engine one of the most environmentally friendly engines in its class.

Six-speed gearbox as standard

The new MINI One and new MINI Cooper D both come as standard with a six-speed manual gearbox. Dynamic acceleration is a result of the precise shift control provided by carbon friction plates and helical gears operating within an optimised syncromesh. With its long transmission ratio, the sixth gear allows optimum fuel economy, even at high speeds.

The MINI One will be available to customers with the option of a six-speed automatic transmission. A key feature is the Steptronic function, which allows the driver to shift gears in sequence using the gear lever or the standard-fit paddles on the steering wheel. For keener drivers, a Sports Button is available as an option for even shorter gearshift times and faster throttle response.

Design highlights

Features including a black finish to the car’s radiator grille bars, door mirrors and tailgate handle are exclusive to the MINI One. The new MINI Cooper D’s sporting prowess is underlined by the addition of a pronounced power dome on the car’s bonnet. A discernibly larger air intake than on other MINI models features on the Cooper D, as does a crossbar in body colour on the lower intake.

Chassis and suspension

The go-kart driving experience is enhanced in the new MINI One and Cooper D through a new suspension set-up, as introduced on the MINI Cooper and Cooper S. MINI is the only car in its segment to be fitted with a central-arm rear axle featuring elaborate kinematics for optimum tyre-to-road contact.

Electrical Power Assisted Steering (EPAS) incorporating modern mechanical control gives the driver increased precision feedback. Variable power assistance dependent on speed ensures MINI drivers are guaranteed an involving drive every time they step into the car.

The new MINI Cooper and Cooper S went on sale in the UK on 18 November 2006. By the end of the year, close to 7,000 orders were taken for the new models. With sales looking strong into the New Year and the launch of the new MINI Convertible Sidewalk taking place in the spring, MINI is set for another great year at home on British roads.